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Tag: B2B Marketing

a guide to creating content strategies

Creating a Content Strategy: The Giraffe Guide

Content marketing is a great asset to any business that wants to utilise all the benefits digital marketing can have for your brand. But where should you start? And what makes a great content strategy? Here’s the Giraffe Social guide on creating a content marketing strategy that will help you
does influencer marketing work for b2b companies?

Does Influencer Marketing Work for B2B Companies?

Modern social media marketing is rife with influencer marketing campaigns. The authentic persona of influencers paired with genuine partnerships with brands is a recipe for success on social media. According to the Rakuten Marketing 2019 Influencer Marketing Report, “88% of consumers surveyed have been inspired to purchase based on what
a guide to linkedin marketing

LinkedIn Marketing: The Giraffe Guide

LinkedIn was founded in 2002 and has fast become one of the giants among the social media marketing crowd. It’s got a lot of great benefits that can help build and grow your business digitally. But where do you even begin with LinkedIn marketing, and what’s the best way to
What is B2B Marketing

What is B2B Marketing?

B2B marketing definition: Business to business marketing; marketing your products or services to other businesses or organisations, rather than individual customers. Business-to-business (or B2B) marketing outlines a business selling its services or products to other businesses/organisations. B2B marketing covers a variety of industries, including companies ranging from Software-as-a-Service (SaaS) to
b2b marketing Facebook

Can Facebook Be Used For B2B Marketing?

What if we told you that B2B marketing is not confined to LinkedIn and Twitter? Facebook may be an overlooked big player in B2B marketing strategy. Here is how you can utilise Facebook tools for your advertising plans. Facebook is the long-reigning king of social media, with 2.45 billion monthly
linkedin sales navigator

What is LinkedIn Sales Navigator?

LinkedIn is the perfect social media platform for businesses that want to connect with other businesses. It’s also great for those who want to network and build trusting relationships with users who may be interested in their products and services. LinkedIn offers a lot of different paid and free features
b2b and b2c

Social Media Content Distribution for B2B and B2C

Regardless of how it continues to be perceived by marketers, content still holds a prominent position within the dark arts of digital. However, with constant shake-ups in algorithms, content marketers have had to get better and better at creating quality, lengthy and trusted copy that warrants sharing. Content is often