The LinkedIn Algorithm Decoded: What Actually Gets You Seen in 2026
Ever wondered how the LinkedIn algorithm judges content and decides what goes viral and what dies in the first hour? We break it all down!
The Founder Effect in Insurtech: How Origin Stories Build Trust and Authority Online
How Insurtech brands can use founder stories and origin content to build trust, stand out and create more engaging marketing online.
Creating a Content Strategy: The Giraffe Guide
Content marketing is a great asset to any business that wants to utilise all the benefits digital marketing can have for your brand. But where should you start? And what makes a great content strategy? Here’s the Giraffe Social guide on creating a content marketing strategy that will help you
Does Influencer Marketing Work for B2B Companies?
Modern social media marketing is rife with influencer marketing campaigns. The authentic persona of influencers paired with genuine partnerships with brands is a recipe for success on social media. According to the Rakuten Marketing 2019 Influencer Marketing Report, “88% of consumers surveyed have been inspired to purchase based on what
LinkedIn Marketing: The Giraffe Guide
LinkedIn was founded in 2002 and has fast become one of the giants among the social media marketing crowd. It’s got a lot of great benefits that can help build and grow your business digitally. But where do you even begin with LinkedIn marketing, and what’s the best way to
What is B2B Marketing?
B2B marketing definition: Business to business marketing; marketing your products or services to other businesses or organisations, rather than individual customers. Business-to-business (or B2B) marketing outlines a business selling its services or products to other businesses/organisations. B2B marketing covers a variety of industries, including companies ranging from Software-as-a-Service (SaaS) to
Can Facebook Be Used For B2B Marketing?
What if we told you that B2B marketing is not confined to LinkedIn and Twitter? Facebook may be an overlooked big player in B2B marketing strategy. Facebook is the long-reigning king of social media, with over 3 billion active users. The versatility of owning a business page on Facebook is
What is LinkedIn Sales Navigator?
LinkedIn is the perfect social media platform for businesses that want to connect with other businesses. It’s also great for those who want to network and build trusting relationships with users who may be interested in their products and services. LinkedIn offers a lot of different paid and free features
Social Media Content Distribution for B2B and B2C
Regardless of how it continues to be perceived by marketers, content still holds a prominent position within the dark arts of digital. However, with constant shake-ups in algorithms, content marketers have had to get better and better at creating quality, lengthy and trusted copy that warrants sharing. Content is often