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Tag: Facebook marketing

how the iOS 14 update affects Facebook ads

How the iOS 14 Update Affects Facebook Ads

Facebook is the long-reigning king of modern social media. By the end of 2020, Facebook reported an average of 1.84 billion Daily Active Users (DAUs) and 2.8 billion Monthly Active Users (MAUs) – an increase of 11% and 12%, respectively, year-on-year. These numbers far exceed the MAU of other social
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Social Media Marketing: The Giraffe Guide

Social media marketing and traditional marketing used to be two separate avenues, especially when social media was in its infancy. Now, all methods are very much combined to give businesses the best chance to get their brand in front of potential clients. Social media has changed the way businesses market

Our Top Tips for Facebook Sponsored Posts [Infographic]

Last year, we made an infographic that looked into the differences between the various Facebook ad types. Whilst it’s important to know these differences, they won’t help you when it comes to creating sponsored posts and ads that convert. So now in this infographic, we’re giving away our secrets for
How has social media marketing changed?

How Has Social Media Marketing Changed?

Social media marketing is a rapidly evolving territory. 20 years ago, social media was in its infancy and certainly unlike how we know it today. Now, social media is an essential aspect of online marketing tactics for businesses of all sizes and industries. We’re looking back on the history of

The Best Strategy for Getting Facebook Likes

Growth is an important objective for a company to have, and not just regarding the team or business plan. Social media should be an essential part of your marketing strategy because of the benefits it can bring to your brand. Growing your audience sounds easier than it is, but it
Facebook Content

How to Optimise Your Facebook Content for Reach

If there’s one precursor to successful social media marketing, it’s having consistently good reach for your posts. By its very nature, social media is a form of community-based marketing, which relies on generating hype and dialogue between real people. You need to ask yourself an important question – is your