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B2B Marketing

Creating a Content Strategy: The Giraffe Guide

Content marketing is a great asset to any business that wants to utilise all the benefits digital marketing can have for your brand. But where should you start? And what makes a great content strategy? Here’s the Giraffe Social guide on creating a content marketing strategy that will help you

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What is Content Creation?

Content creation is a term used often in digital marketing, but what is it? First and foremost, we must answer the question: what is content? And, unfortunately, there is no simple answer. “Content” is often used to refer to different things and acts as an umbrella term. HubSpot, for example,

LinkedIn

How to Craft the Perfect LinkedIn Post [INFOGRAPHIC]

LinkedIn is a platform that has seen a huge rise in popularity in the last few years. Due to this boost in popularity, there are plenty of users looking to use it to grow their following. With so many people regularly posting content to LinkedIn, making your own posts stand

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content creation

Stock Photos for Social Media: The Essential Guide to Avoiding Common Mistakes

When it comes to using stock photos for social media, there are a few things you need to keep in mind.

b2b social media

Ran out of Ideas? 5 Ways to Breathe New Life into Your Social Media Content

Are your social media posts feeling uninspired, repetitive, and uninteresting? Do you find yourself struggling to come up with new social media content ideas? You may be in need of a social media refresh to help get you back on track to achieving your business goals. Here are 5 ways

content marketing

How to Optimise Your Facebook Content for Reach

If there’s one precursor to successful social media marketing, it’s having consistently good reach for your posts. By its very nature, social media is a form of community-based marketing, which relies on generating hype and dialogue between real people. You need to ask yourself an important question – is your

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Shut Up and Listen; this is Social Media

On social media you’re never really more than two steps away from controversy. The reason for this is simple; it’s run by humans. It’s a community populated by people who say, do, and yes, laugh at, silly things. In order to get anything from it, businesses need to integrate themselves

Hyperlapse

Hyperlapse: Using Time Lapse Videos to Build your Instagram

Over the past year Instagram has made some serious inroads as a market-leader in social networking. Their significant re-brand back in April took a great deal of people by surprise and was met with widespread criticism, but since then it seems those naysayers have been all but silenced by developments