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Influencer Marketing

What is Influencer Marketing?

If you haven’t already heard the words Influencer Marketing in the social media world, you’re about to. Influencer Marketing is the next biggest trend in marketing and will soon be one of the most powerful ways to advertise your product and market your brand. But what does it mean, how
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Social Media News Roundup: October 2018

In social media news this month, Instagram has added to its Direct Messaging Video Group Chat feature, Facebook has been testing video polls in their ads, Pinterest have added to their advertising features and LinkedIn have been trying to improve the targeting of their Sponsored Content. Who You Gonna Call?
Social Media News

Social Media News Roundup: August ’18 Week 3

In social media news this week, Instagram wants to give you some recommendations, Pinterest widens its advertisements and Snapchat wants to connect Creators and brands. Recommended For You This week, Instagram has been testing a new feature in the news feed – recommended posts. This comes after the success of
Social Media News

Social Media News Roundup: July ’18 Week 3

In social media news this week, Facebook makes ads mobile, Instagram reaches into the realms of social media past and Pinterest helps groups out. Ads on the Go This week Facebook has announced an update to its Ads Manager feature, which lets users create and advertise from their mobile. With
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Social Media News Roundup: April ’18 Week 3

In social media news this week, Snapchat becomes a foodie, Instagram turns its focus to new camera features, Pinterest updates profile layouts and Facebook tests new features for their Stories. Snapchat is on the Menu Snapchat is working with restaurants to create an augmented reality menu, which is definitely a
The Baking Industry
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Social Media and the Baking Industry

Not long ago, if you told your parents you wanted to be a successful baker, you’d have to head off to catering school, work in a restaurant or open your own cake shop to warrant some success. However, thanks to social media, baking now has a cool, new makeover. Warning: this
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Social Media News Roundup: April ’18 Week 1

In social media news this week, Snapchat announces a feature that brings users closer together with video chat, Pinterest creates a ‘following’ tab to spice up users’ inspiration and Facebook expands its ‘Today In’ feature to more cities. “Let’s Catch up on Group Chat!” Say goodbye to meeting up for
The Future of Content Writing
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The Future of Content Writing

The future of content writing is one to look forward to. Content should always be of good quality with a target audience in mind and a story to tell, but what does the next couple of years hold for content writers and the audiences that read their work? When writing
Social Media News

Social Media News Roundup: February ’18 Week 3

In social media news this week, Messenger tests an emoji status update, Google works on its story-telling, children’s card game UNO comes to the Messenger app and Pinterest makes the changes everyone has been asking for. Update your Emoji Facebook has confirmed that it’s working on a new ability for

Social Media News Roundup: March ’17 Week 3

In the news this week – more options for live streaming on social media, attack of the Twitter bots, and the discovery of Skull Island on Google maps… Up to 48 million Twitter accounts are bots A new study released by University of Southern California and Indiana University has suggested