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Digital Marketing
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What is Digital Marketing?

Digital marketing is as much a part of marketing as any traditional method in this day and age. If you aren’t utilising the benefits of digital marketing, then you’re seriously missing out on huge advantages for you and your business. But why is it so good, and why should your
Social Media Policy
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How to Create a Social Media Policy

A social media policy is an essential part of a social media strategy. It’s vital to create and put in practice before posting to your designated platforms. Firstly, your business must check that your social media marketing is following all official and relevant laws and regulations. But what comes next?
Social Media Marketing
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The OG of Social Media Marketing

A lot happened in 2012. The world didn’t end, Windows 8 was created, they invented the Oculus Rift Virtual Reality Headset and Carly Rae Jepsen told us to call her…maybe. However, the most important creation of 2012, for us anyway, was Giraffe Social Media – the OG (Original Giraffe) of
Social Media News

Social Media News Roundup: May 2019

In social media news this month, Instagram tests lyric stickers, Facebook creates a feature that will allow you to shake your phone to report an issue and Tweetdeck finally catches up with the rest of the social media platforms. Instagram Goes Lyrical It wasn’t that long ago that Instagram introduced
Influencer Marketing

What is Influencer Marketing?

If you haven’t already heard the words Influencer Marketing in the social media world, you’re about to. Influencer Marketing is the next biggest trend in marketing and will soon be one of the most powerful ways to advertise your product and market your brand. But what does it mean, how
video content social

How Should I Use Video Content on Instagram?

It’s hard now to imagine a world without video content on Instagram, as it’s become a popular platform to share fitness tips, new product launches and reveal the gender of users’ babies all over the world. However, with social media forever growing and evolving it can be hard to keep
social media news April 2019
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Social Media News Roundup: April 2019

In social media news this month, Instagram adds the option to quiz your audience to its Stories, Twitter continues its side project and Facebook wants to make your feed more three-dimensional. Let’s Get Quizzical Ever wanted to know how much your friends really know about you? Well know you can,
what advertising type is best for me?
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What Advertising Type is Best For Me?

As the advertising world of Facebook and Twitter evolve and improve, it can be hard to decide what advertising type is best for your business, especially if you’re just starting out on the social media platforms. Each ad has a specific goal and different ads will deliver different objectives, so
social media news
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Social Media News Roundup: March 2019

In social media news this month, Instagram is planning on making it easier to get to where you want to in videos on their app, Facebook wants to improve users’ experience in group chats on Messenger and Facebook ads is looking to change their relevance score for the better. Instagram
Social Media News
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Social Media News Roundup: February 2019

In social media news this month, Instagram is creating a new tool for its Stories feature that will let you donate to non-profit organisations, LinkedIn are giving businesses the ability to live stream and Facebook adds to their Groups feature. Donate with Instagram Instagram have been working on a new