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Social Media News Roundup May 2021

Social Media News Roundup May 2021

Giraffe is back with a sprinkling of insight into some of the biggest movements within the social media space. From the biggest changes to the smallest tweaks, we have you covered. So sit back, relax and take ten to find out what’s been happening in May with our social media
What is B2B Marketing
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What is B2B Marketing?

B2B marketing definition: Business to business marketing; marketing your products or services to other businesses or organisations, rather than individual customers. Business-to-business (or B2B) marketing outlines a business selling its services or products to other businesses/organisations. B2B marketing covers a variety of industries, including companies ranging from Software-as-a-Service (SaaS) to
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Social Media Marketing: The Giraffe Guide

Social media marketing and traditional marketing used to be two separate avenues, especially when social media was in its infancy. Now, all methods are very much combined to give businesses the best chance to get their brand in front of potential clients. Social media has changed the way businesses market
Social Media Case Study: How Do Innocent Use It

Social Media Case Study: How Do Innocent Use It?

Innocent Drinks (known as innocent) is one of the most well-known smoothie and juice companies in the UK. Over the last few years, innocent have made a name for themselves as social media kings in their own right. As their social media presence grows, so does their audience of innocent
5 tips to get on the TikTok for you page

5 Tips to Get on the TikTok For You Page (FYP)

TikTok originally launched back in 2017 and exploded into a viral platform at the end of 2019 and early 2020. Although it is more focused on individual content creators and casual users than big brands, using TikTok as a business is a great way to get your brand’s content/products/services in
Influencer Marketing: The Giraffe Guide
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Influencer Marketing: The Giraffe Guide

Influencer marketing is now one of the most popular ways to market your business and products, but many do not fully understand what it is and what they need to do to create successful influencer marketing campaigns – so this influencer marketing guide has been developed to help you. There’s
How has social media marketing changed?

How Has Social Media Marketing Changed?

Social media marketing is a rapidly evolving territory. 20 years ago, social media was in its infancy and certainly unlike how we know it today. Now, social media is an essential aspect of online marketing tactics for businesses of all sizes and industries. We’re looking back on the history of
How to Build a Successful Influencer Marketing Campaign

How to Build A Successful Influencer Marketing Campaign

The rise of influencer marketing is showing no signs of slowing down. In fact, influencer marketing campaign spend increased by $8 billion from 2019 to 2020, with the industry looking to be worth $15 billion by 2022.  Over the years, influencer marketing has expanded from celebrity endorsements and dedicated bloggers
- Influencer Marketing Mistakes to Avoid

Common Mistakes in Influencer Campaigns

It’s easy to feel daunted by the world of Influencer Marketing. Every industry has different standards, and every creator has a different price-scheme and way of working. At Giraffe, we’re veterans in the Influencer Arena. That’s why we want to help you avoid a few common missteps businesses make in