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Tag: social media marketing

Authenticity Breeds Advocacy on Social Media

Companies that invest in improving the authenticity of their brand on social media are investing in a framework that will allow them to command a far greater pool of advocates for their business. It’s clearly evident that in order to promote organic network growth, brands need to spend time engaging

Social Networks That Your Business Should Be Using

Social media is the ultimate leveller. When you employ social media as a defining part of your digital marketing strategy, you are commanding a framework that gets you talking with real people and encourages them to actively engage with your brand. Now, as the list of social networks grows ever
Facebook Content

How to Optimise Your Facebook Content for Reach

If there’s one precursor to successful social media marketing, it’s having consistently good reach for your posts. By its very nature, social media is a form of community-based marketing, which relies on generating hype and dialogue between real people. You need to ask yourself an important question – is your
b2b and b2c

Social Media Content Distribution for B2B and B2C

Regardless of how it continues to be perceived by marketers, content still holds a prominent position within the dark arts of digital. However, with constant shake-ups in algorithms, content marketers have had to get better and better at creating quality, lengthy and trusted copy that warrants sharing. Content is often
Social Media Policy
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How to Create a Social Media Policy

A social media policy is an essential part of a social media strategy. It’s vital to create and put in practice before posting to your designated platforms. Firstly, your business must check that your social media marketing is following all official and relevant laws and regulations. But what comes next?
Social Media Marketing Agency

How to Pick a Social Media Marketing Agency

Business owners need to give the running of their company their full focus. Sometimes there isn’t time to do everything a business requires, especially to a high standard. Outsourcing your social media marketing is one of the best decisions you’ll make. Outsourcing your social media marketing to an agency can
Optimise Content
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How to Optimise Content for Social Media Distribution

The Best Techniques for Optimising Content for Social Media Distribution Get serious about your headlines. Think about graphics. Get your employees to share. If you want to see the greatest amount of interaction and engagement on your posts through social media, you need to be sure you optimise content for
Shine Online

Make Your Small Business Shine Online

Making Your Small Business Shine Online: 1. Optimise Your Social Media Pages 2. Optimise your website 3. Integrate your social media and content marketing 4. Create and share better content 5. Craft an online voice 6. Learn how to listen and respond Take this year as an opportunity to make

Bad Social Media Techniques You Need to Stop Right Now

If you are unknowingly utilising bad social media techniques as part of your strategy, you might as well not bother. One cowboy tactic can ruin everything. Sometimes all it takes to elevate a social media campaign from great to magnificent is one teeny strategy addition. Unfortunately, the same can be said